Proportion of journalists who use newsroom analytics

A minority of UK journalists regularly use newsroom analytics, but around two thirds use them at least some of the time.

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tech1_A. Please tell me how frequently you use the following technologies for journalistic purposes. Technology that tracks and analyses information about the characteristics and behavior of online audiences (such as which stories they read and for how long). Examples of tools that do this include Chartbeat, Parse.ly, and Google Analytics. Base: 1035.

Source: 'UK journalists in the 2020s: Who they are, how they work, and what they think', published in April 2025.