Predicted frequency of UK journalists' professional AI use by their production of journalism in six media formats

Production of text, video, or graphics significantly correlates with more frequent AI use. Production of photographs with less. Vertical axes denote frequency of AI use ranging from 1 'Never' to 5 'Daily'.

gen_per_use. How frequently do you personally work with AI in your journalistic tasks? format. In which of these formats do you produce, edit or supervise the production of journalistic content? (Choose all that apply). Base: Graphics = 126, Video = 355,  Photographs = 407, Text = 945, Multimedia = 246, Audio = 327. Note: Prediction based on an OLS regression model where format is the (categorical) independent variable and frequency of professional AI use is the (continuous) dependent variable. Excludes those who said they produce in an 'other' format due to the low number of cases.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.

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Reuters