Consumer Concern About Generative AI Harms
Survey Q: Indicate your level of concern about potential harms from gen AI
Very
concerned
Somewhat
concerned
Don't
know
Not
very concerned
Not
at all concerned
Scams: Harmful consumer fraud/scams that use generative AI technology to deceive individuals (e.g., ads featuring deepfake celebrities, phone calls using deepfake voices of family members requesting money)
65%
18%
7%
7%
3%
Misinformation: Spread of mis/disinformation and loss of collective trust in the authenticity of online content
60%
21%
8%
7%
4%
Cybersecurity: Increased sophistication and scale of cyberattacks on companies and governments
59%
21%
8%
8%
4%
Deepfakes: Nonconsensual video or audio deepfakes of real people (e.g., pornography)
58%
21%
9%
8%
4%
Data privacy: Risk to the privacy of my personal data due to the possibility of AI models training on my personal information gathered from around the web and then inadvertently exposing it to other users
58%
23%
7%
7%
5%
Copyright: Use of unlicensed copyrighted material to train AI models and unauthorized or inadvertent creation of infringing content
51%
27%
9%
8%
5%
Hallucinations: Generative AI models providing inaccurate or false information that can be hard to detect
50%
26%
9%
9%
6%
Overreliance: Gradual loss of human creativity, innovation, skill and critical thinking due to overreliance on AI tools
47%
30%
8%
10%
4%
Bias: Replicating or perpetuating human social biases found in datasets used to train AI models
45%
27%
10%
11%
6%
Jobs: Losing my job or job loss/displacement in my industry
43%
26%
8%
14%
9%
Environment: Environmental damage due to AI models consuming large amounts of energy
36%
29%
9%
18%
8%
Source: Variety Intelligence Platform/HarrisX; Note: Fielded May 2024 among U.S. adults 18+ (n=1,001)
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