Nearly two-thirds of fans who attended a sporting event in the past year feel that it is important for the venues to be environmentally friendly, according to data collected by
Civic Science for Sports Business Journal,
and a team’s recycling efforts at the game are the behavior that is most likely to be noticed
by those fans. The Pittsburgh-based market research company surveyed more than 1,500 U.S. residents ages 18 or older
over a two-week period last month.
How important do you believe a stadium/
arena/racetrack’s environmental sustainability
is when you attend a professional or college sporting event?