Level of AI integration at UK journalists' main news outlet – by corporate structure

Journalists working for conglomerates are more likely to report moderate levels of AI integration than those working for independent outlets that are not part of a larger group.

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gen_nr_use. To what extent is AI technology integrated into the newsroom processes at your main employer's news outlet? independence. Which of these, if any, larger media conglomerates is the main news outlet you work for a part of? Base: Conglomerate = 259, Independent = 265. Note: Excluding those that said they 'don't know' the level of AI integration.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.