Line chart showing daily percentage of panelists visiting at least one shopping site throughout November 2025. Shopping activity remains relatively flat around 50-52% from November 1-27. On Thanksgiving (November 28), activity drops to 48%. Black Friday (November 29) shows a sharp spike to 56%. The weekend maintains elevated levels around 53-54%, followed by another peak on Cyber Monday (December 2) at 56%. After Cyber Monday, activity returns to baseline around 52%.