creative_tasks. How often do you find yourself working on complex and creative tasks (such as in-depth interviews, interactive storytelling formats, investigations) in your journalistic work? gen_per_use. How frequently do you personally work with AI in your journalistic tasks? Base: Never = 293, Less than once a month = 130, 1−3 times a month = 134, 1−4 times a week = 201, Daily = 96.
Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.