A tenth of consumers think customer service chatbots can be useful when buying OOH entertainment options
Thinking about when you purchase things online, for
which of the following products or services do you
think using a customer service chatbot (an automated service which uses artificial intelligence to answer customer questions) can be useful?
Mobile phones
16
Electronics (laptops, TVs, etc. but NOT mobile phones)
16
Air travel and hotels
15
Clothing/ shoes
14
Utilities (e.g., gas, electricity, etc.)
14
Streaming subscriptions
13
Groceries
12
Financial and investments products
12
Take-out food
12
Medicine & healthcare products
11
Out of home entertainment (e.g., live concerts, sports event, movie theater etc.)