Value metric question: Which of the following brands do you think represents GOOD VALUE FOR MONEY? By that, we don't mean "cheap," but that the brands offer a customer a lot in return for the price paid. / Now which of the following brands do you think represents POOR VALUE FOR MONEY? By that, we don't mean "expensive," but that the brand do not offer a customer much in return for the price paid.

Overall mobile operators sector include ASDA Mobile, BT Mobile, EE, giffgaff, Lebara, Lycamobile, O2, Sky Mobile, Talkmobile, Tesco Mobile, Three, Virgin Mobile, and Vodafone