Zepto 2024: Expenses Breakdown
The company's expenses grew 5x in FY23 as compared to last year. The biggest cost head this year was purchase of stock-in-trade which made about 50% of the company's expenses in FY23 as compared to last year when it was just 28% of the total expenses. Further, Salary and wages grew 426% and advertising expenses grew by only 23%. Interestingly, advertising was just 6% of the company expense in FY23 from being the largest cost head in FY22. This shows the company's growing brand awareness and reducing dependence on advertising.
Zepto 2024: Expenses Breakdown
The company's expenses grew 5x in FY23 as compared to last year. The biggest cost head this year was purchase of stock-in-trade which made about 50% of the company's expenses in FY23 as compared to last year when it was just 28% of the total expenses. Further, Salary and wages grew 426% and advertising expenses grew by only 23%. Interestingly, advertising was just 6% of the company expense in FY23 from being the largest cost head in FY22. This shows the company's growing brand awareness and reducing dependence on advertising.
