Industry/specialism More productive Less productive No change
B2B media
49
13
38
National press
37
17
46
News agency
35
30
35
PR/Marketing
34
14
52
Radio
33
7
60
Regional press
40
20
41
TV
33
13
53
Other media
34
18
48
Tech sector
46
23
31
Other non-media sectors
32
22
46
ALL RESPONDENTS
38
18
44