DirecTV Stream spent nearly as much as its next five streaming service competitors combined advertising during NFL telecasts during this year’s preseason, regular season and through the first round of the playoffs, according to iSpot.tv. The top 10 spenders made up 97% of the $303.6 million invested by 21 different SVODs. CBS was the biggest beneficiary of that category’s spend, netting more than $95 million. Totals listed here exclude estimated values of ad time utilized
by networks promoting streaming services that are owned by the networks themselves.
Hover over a network to see how much each streaming service spent on advertising with them.