Age
18-29
36
27
30-44 
39
34
45-64
20
26
65+
4
13
Gender
Female
54
39
Male
46
61
Lifestyle interests
Beauty
27
15
Fashion and design
31
20
Horoscopes, astrology
22
14
Politics and social issues
38
47
National news
35
44
Science
37
51