Age
▲ 18-29
36
27
30-44 
39
34
▼ 45-64
20
26
▼ 65+
4
13
Gender
▲ Female
54
39
▼ Male
46
61
Lifestyle interests
▲ Beauty
27
15
▲ Fashion and design
31
20
▲ Horoscopes, astrology
22
14
▼ Politics and social issues
38
47
▼ National news
35
44
▼ Science
37
51
Barbie fans are defined as US consumers who plan to watch just Barbie or plan to watch both Barbie and Oppenheimer.

Oppenheimer fans are defined as US consumers who plan to watch just Oppenheimer or plan to watch both Barbie and Oppenheimer.

Arrows designate statistical significance of greater than +2.0 (▲ ) and less than -2.0 (▼ ) between the responses of the target group (Barbie fans) and the control group (Oppenheimer fans).