Barbie fans are defined as US consumers who plan to watch just Barbie or plan to watch both Barbie and Oppenheimer.

Oppenheimer fans are defined as US consumers who plan to watch just Oppenheimer or plan to watch both Barbie and Oppenheimer.

Arrows designate statistical significance of greater than +2.0 (▲ ) and less than -2.0 (▼ ) between the responses of the target group (Barbie fans) and the control group (Oppenheimer fans).