During the holiday season, consumers were most likely to overshoot their grocery budgets

For each of the following activities during the holiday season, did you/do you expect to go over budget, stay well under budget, or stay within your budget? (% of respondents from 17 markets that had a budget for the activities listed below)

Net: Exceed budget: either exceeded budget slightly or exceeded budget significantly
Net: Stayed under budget: either stayed under budget or mostly stayed under budget
YouGov 2022
November 2023