Proportion of UK journalists who think each audience-oriented role is important

Around half think that it is ‘very’ or ‘extremely’ important to tell stories that emotionally move the audience.

role. Please tell me how important it is to do each of the following in your daily work. Base: 1130.
Source: 'UK journalists in the 2020s: Who they are, how they work, and what they think', published in April 2025.

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Reuters