Figure 5

Share of discretionary spending

Amazon and Walmart’s share of discretionary* retail spending, by quarter

Source: PYMNTS Intelligence
Share of Wallet: Amazon vs. Walmart, March 2026
PYMNTS Intelligence estimates based on Amazon and Walmart earnings reports and national data from the U.S. Census Bureau and BEA. *Discretionary spending includes sporting goods, music, hobby items, clothing and apparel, furniture and home furnishings, and electronics and appliances