Brand exposure

Staples earned an industry-high $1.2 million in social media value as a result of posts made by the Los Angeles Lakers, Clippers and Kings that specifically mentioned the arena’s corporate name on Twitter, Facebook, Instagram and YouTube, according to data tracked by over the past year for SBJ by MVPindex.

* Includes naming-rights deals at two major league venues.
Note: The American Airlines-Miami Heat naming-rights deal ended during the measurement period, but the exposure generated while the deals were active is included here.
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