2021's Black Friday Outperformed 2020 in Most Categories

Black Friday retail foot traffic volumes were higher in 2021 than 2020, and the 'pop' off each category's recent baseline was flat or up. Discretionary retail categories such as Department Stores, Electronics, Malls, and Sporting Goods saw the biggest pops while essentials were flat or below the recent baseline.

Boost is Black Friday foot traffic compared to a benchmark of average Friday traffic in October.
Source: PlaceIQ