Buzz: "Over the past two weeks, which of the following Transport Providers have you heard something Positive/Negative about (whether in the news, through advertising, or talking to friends and family)?" (Net score)
Consideration: "Which of the following Transport providers would you consider using in the next one month?" (% yes)
Customer Satisfaction: "Which of the following Transport Providers would you say that you are a satisfied/dissatisfied customer?" (Net score)