Percentage of Australian consumers who are more likely to buy a fashion item with a sustainably-made label

'Sustainable fashion' refers to clothing, shoes and accessories that are designed, manufactured, distributed, and used in an ecologically and socially responsible manner (e.g. products made from recycled/organic materials).

To what extent would you be more or less likely to purchase a fashion item that is labelled as sustainable/sustainably-made? Please select one option only. (Showing responses for much more likely and somewhat more likely only).

YouGov 2022
YouGov Surveys: July 2023 Embed