Table showing U.S. downloads from the iOS App Store and Google Play store and in-app payments for select social media apps from Aug. 2, 2018, to March 19, 2023. In this time period, TikTok had 400 million downloads and $500 million for in-app payments. Instagram had 306 million downloads and $5.5 million for in-app payments. YouTube had 192 million downloads and $1.2 billion for in-app payments.