Average level of trust in news among those who did and did not use the brand in the previous week
Average for 15 brands in each country when trust is measured on a 4-point scale from ‘do not trust at all’ to ‘trust completely’
Average trust score according to the mode in which one consumes the brand
TRUST_NEWSX. Generally speaking, to what extent do you trust information from the following sources? BRANDUSE_NEWSX. Please click on all of the sources that you got news from in the past week. This includes any way that you can get the source. BRANDUSE_NEWSX_SOCMED. You said you have used the following brands to access news in the last week. For each of these, could you tell us whether you accessed it offline (such as TV, radio, print, or other traditional media), accessed it using social media or a messaging app (such as Facebook, WhatsApp, or YouTube, etc.), or accessed it another way online (such as going directly to a news website or app or using a digital streaming service)? Please select all that apply. Base: Average for brands not used/Average for brands used on social media/Average for brands used with any mode. Brazil = 1,466/NA/584, India = 1,347/281/668, United Kingdom = 1,617/106/383, United States = 1,641/111/346. Note: Respondents in Brazil were not asked whether they used individual brands on social media.