Proportion of UK journalists who say they do not approve of each under any circumstances

Journalists think that some questionable practices are justified on occasion, but the vast majority think it is always unacceptable to accept money from sources and produce promotional stories.

ethic2. Which of the following, if any, do you think may be always justified, or justified on occasion, and which would you not approve of under any circumstances? Base: 1130.
Source: 'UK journalists in the 2020s: Who they are, how they work, and what they think', published in April 2025.

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Reuters