The profit paradox

In a comparison between Suzuki and Indus Motors (selling Toyota vehicles), Suzuki has always remained ahead in terms of volumes, on average selling twice the vehicles as Toyota. The same cannot be said about profitability. At its peak, when Suzuki sold 2.3 times the passenger cars and pickups as Indus Motors, Suzuki was in losses. In the years when Suzuki was not in losses, Toyota earned 4.6 times the earnings of Suzuki on average.