Beyond the Broadcast

Fans who engage with sports across multiple formats are more engaged with the live product than those who do not, according to the report.

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Source: The report is based on data from NRG's weekly surveys of 2,500 U.S. sports fans, conducted between March 25 and April 28, 2026. Respondents were aged 13 to 64, had access to sports content on at least one device and expressed interest in at least one professional or collegiate league/conference. MLB, the NBA, NHL and NCAA were evaluated because they were actively in season during the period in which fieldwork was conducted.