| £m | change (£m) | change (%) | ||||
| Total Category | 997.1 | 102.3 | 11.4 | |||
| Total Own Label | 123.9 | -0.2 | -0.2 | |||
| 2024 | 2023 | |||||
| 1 | 4 | Garnier | L'Oreal | 93.1 | 13.5 | 16.9 |
| 2 | 3 | CeraVe | L'Oreal | 92.5 | 10.6 | 13.0 |
| 3 | 1 | Simple | Unilever | 92.4 | 8.6 | 10.2 |
| 4 | 2 | L'Oreal | L'Oreal | 91.3 | 8.2 | 9.8 |
| 5 | 5 | Olay | P&G | 61.7 | -0.7 | -1.1 |