8 in 10 Britons place importance on ease of reward redemption when it comes to loyalty programmes
Please rate the importance of the following features of loyalty programs on a scale of 1 to 5, where 1 is not important at all and 5 is extremely important
(% of British adults who rated each benefit as 4 or 5)
Ease of redeeming rewards
87
Reassurance about privacy/security of personal information
76
Monetary rewards like vouchers/ coupons/ special pricing