8 in 10 Britons place importance on ease of reward redemption when it comes to loyalty programmes

Please rate the importance of the following features of loyalty programs on a scale of 1 to 5, where 1 is not important at all and 5 is extremely important (% of British adults who rated each benefit as 4 or 5)

YouGov 2022
YouGov Surveys: Serviced | 15 -22 May 2024