5.5
Don't know
43.9
M&S
16.0
Tesco
15.7
Aldi
13.6
Lidl
12.5
Asda
11.4
Morrisons
9.4
Co-op
9.4
Sainsbury's
8.8
Waitrose
6.7
Iceland
2.5
Booths
5.5
Don't know
Field period: 4-8 June 2018; sample size: 350 GB respondents aged 18+ who recall traceability advertising
