Why do Brits who prefer local fast-food outlets prefer them?

For what reasons, if any, do you prefer local chains/independent fast food outlets over big-chain options? Please select all that apply. (% of Brits who say they prefer local chain/independent fast-food outlets)

The food is fresher and of higher quality

The food is tastier

It's more conveniently located

They feel more familiar and accessible

Other

They are more affordable

The service is faster

I’m not very aware of many big-chain fast food options in my area

Not sure