More men than women
Proportion
Male
60%
Female
40%
Tend to be older
Proportion
18-24
11%
25-34
19%
35-44
18%
45-54
15%
55+
37%
Better educated
Proportion
Low education
14%
Medium education
37%
High education
49%
Higher income
Proportion
Low income
21%
Medium income
44%
High income
35%
More likely to be from political left than right
Proportion
Left
27%
Centre
56%
Right
17%
Interested in news
Proportion
Not very/at all interested in news
5%
Somewhat interested in news
25%
Extremely/very interested in news
70%
Interested in politics
Proportion
Not very/at all interested in politics
15%
Somewhat interested in politics
34%
Extremely/very interested in politics
51%