Proportion who would consider each to be news if it came from different people

On average across six countries, people are less likely to consider information about core topics to be news if it comes from influencers, celebrities, and ordinary people. They are more likely to consider information on expanded topics to be news if it comes from journalists and official sources.

NewsToMe. Imagine you came across information about [scenario] … To what extent, or not, would you consider this information to be news? Actors.Still thinking about [scenario] … To what extent, or not, would you consider information from the following types of people to be news? Base: Those across six countries assigned to each scenario ≈ 6,000. Note: Respondents were randomly assigned questions on two scenarios each.
Source: Changing definitions of news in a digital environment: How the public defines news across six countries
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