The following are results of the Turnkey Sports Poll taken in August. The survey covered more than 2,000 senior-level sports industry executives spanning professional and college sports.
What is the most important role of sports?
| Response | Pct. |
|---|---|
| Providing entertainment and refuge from daily life | 38%38 |
| Serving as a platform to connect and unite people from all walks of life | 35%35 |
| Building character and teaching young people important values | 20%20 |
| Motivating people to lead an active and healthy life | 4%4 |
| Offering opportunities for people to socialize | 3%3 |
| Not sure / No response | 0%0 |
