UK: Purchase funnel conversion rates of High street retailers
Awareness asks whether or not a consumer has ever heard of a brand. (%)
Consideration asks if a consumer would consider a brand or not the next time they are in the market for a purchase. (%)
Purchase Intent asks whether a consumer would be most likely or unlikely to purchase a specific product. (%)
Conversion rates are calculated by dividing the score in each row by the score in the row above it. For example, Marks & Spencer's Consideration conversion rate is calculated by dividing its Consideration score by its Awareness score (58.6/95.5 = .613 or 61%)
Consideration asks if a consumer would consider a brand or not the next time they are in the market for a purchase. (%)
Purchase Intent asks whether a consumer would be most likely or unlikely to purchase a specific product. (%)
Conversion rates are calculated by dividing the score in each row by the score in the row above it. For example, Marks & Spencer's Consideration conversion rate is calculated by dividing its Consideration score by its Awareness score (58.6/95.5 = .613 or 61%)
April – June 2023
