Publishers plan to lean into WhatsApp, TikTok and YouTube

Numbers shown represent news leaders surveyed who say they will put more effort on each platform, minus those who say they will put less effort.

Q7. When it comes to distribution and engagement via third party platforms, will you be putting more or less effort into the following platforms in the coming year? Base: 299
Source: Data from a survey of 314 media leaders in 56 countries for 'Journalism, media and technology trends and predictions 2024'.

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Reuters