| What is it? | A platform that hosts the newspaper and magazine editions 8,000 publications across more than 120 countries. Consumers can buy access to the platform, but most readers come through PressReader's business partners (e.g. airlines and hotels). Separately, PressReader provides bespoke online edition technology to some publishers (e.g. the New York Times and the Times and Sunday Times) and also offers technology for partners (like libraries) to print editions of publications. |
| Where is it available? | Web users can access the platform in countries across the world. Readers are most likely to encounter PressReader through its business partners (hotels, airlines, libraries, etc.) |
| How much does it cost readers? | PressReader’s all-access pass costs readers $29.99 a month. Most readers will access its content for free through its commercial partners |
| Audience size | PressReader says its content reaches hundreds of millions of people |
| Number of publications on board | Around 8,000 |
| Big-name publisher examples | Wall Street Journal, Washington Post (outside of North America), the Guardian, Daily Mail, Daily Telegraph, Globe and Mail, the Week, National Geographic |
| What major publications are not available on it? | The New York Times, Financial Times, the Economist, the Times and Sunday Times (but PressReader does provide digital edition technology to both the New York Times and the Times and Sunday Times) |
| Show me the money | PressReader makes payments to publishers based on the number of times their content is accessed by readers |
| Pros for publishers | Large audience. The opportunity to reach new readers, especially overseas readers, through good, low-maintenance technology. Publishers are paid when their content is accessed and may attract new regular readers and subscribers |
| Cons for publishers | Direct readers are more valuable than those who access your content through a third party. PressReader is good for reaching new readers in foreign jurisdictions. But, as part of their deals with PressReader, publishers are often required to make their content available in their home nation as well (something the Washington Post, for example, has been able to avoid). The potential issue for publishers here is that some readers may decide they’d rather pay for access to thousands of publications through PressReader than pay for direct subscriptions to individual news brands. |
