How trust in news differs based on where people live

Percentage who are generally untrusting and generally trusting in each type of location.

TRUST_LEVELS. Respondents assigned to categories based on the number of news brands trusted 'somewhat' or 'completely’. URBANITY. [For India/the UK/the US] Which phrase best describes the area where you live? Base: Four types of places by country from smallest to largest: Brazil = 461/532/629/427, India = 206/190/702/917, United Kingdom = 317/817/425/441, United States = 214/544/697/532. Note:: Selectively trusting respondents are excluded from the figure. In the UK and US, the most rural category combines responses for ‘a farm or home in the countryside’ and ‘a country village’. Similarly, in India, the smallest community category combines responses for ‘village’ and ‘small town’. Although a small number of respondents self-reported living in villages, in India we primarily recruited respondents in cities categorised as Tier 1, 2, or 3.

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