Strong stories were popular among YouGov Direct users who watched this week's set of trailers
What did you like about the trailer? Please select all that apply (% of YouGov Direct Respondents)
The Dig
Finding 'Ohana
X
57
33
Story or theme
57
22
One or more of the actors
15
23
One or more of the characters
20
33
The look of the trailer
45
21
Music or score
22
35
Trailer communicated story without giving too much away
33
