Women
Men
Demand. I want to boost my business growth.
75%
80%
Skills. I need to hire people with the expertise I don’t have.
60%
70%
Stress. I need to give myself some time back.
54%
40%
Sample: 2,533 (1,060 women, 1,473 men) US business owners (age 18+) who plan to hire in 2024.