| £m | change (£m) | change (%) | ||||
| Total Category | 357.3 | 21.5 | 6.4% | |||
| Total Own Label | 79.5 | 5.0 | 2.2% | |||
| 2024 | 2023 | |||||
| 1 | 1 | Ella's Kitchen | Hain Celestial | 91.0 | −0.2 | −0.3% |
| 2 | 2 | Organix | Organix Brands | 50.6 | 3.1 | 6.5% |
| 3 | 3 | Kiddylicious | Lotus Bakeries | 50.3 | 4.6 | 10.0% |
| 4 | 4 | Heinz | Kraft Heinz | 39.5 | −2.0 | −4.9% |
| 5 | 5 | Hipp Organic | Hipp | 13.3 | −1.9 | −12.6% |
| 6 | 6 | Piccolo | Piccolo | 8.6 | 0.2 | 2.5% |
| 7 | 10 | Nestlé | Nestlé | 5.3 | 1.6 | 41.5% |
| 8 | 9 | Little Freddie | Little Freddie | 5.2 | 0.8 | 18.1% |
| 9 | 8 | Farley's | Kraft Heinz | 4.5 | 0.0 | −1.4% |
| 10 | 7 | Cow & Gate | Danone | 4.0 | −0.7 | −15.4% |
| 11 | 11 | Bear | Lotus Bakeries | 3.0 | −0.4 | −12.5% |
| 12 | 12 | Aptamil | Danone | 2.3 | −0.6 | −19.5% |
| 13 | 13 | Tilda Kids | Ebro Foods | 2.2 | 0.0 | 2.7% |
| 14 | 15 | Kendamil | Kendal Nutricare | 1.5 | 0.8 | 107.8% |
| 15 | 14 | For Aisha | Cooking For Aisha | 1.0 | 0.0 | −2.5% |
| 16 | 16 | Milupa | Danone | 0.8 | 0.1 | 10.9% |
| 17 | NEW | Bunalun Organic | Bunalun Organic Products | 0.3 | 0.3 | - |
| 18 | 17 | SMA | Nestlé | 0.3 | −0.1 | −29.5% |
| 19 | 18 | Bickiepegs | Bickiepegs Healthcare | 0.3 | 0.0 | −15.8% |
| 20 | NEW | Freddie's Farm | Freddie's Farm Snacks | 0.2 | 0.2 | - |