What types of products, if at all, have you purchased through social media?
Clothing and accessories
62
Beauty and personal care
41
Electronics and gadgets
33
Digital products
24
Home decor and furniture
24
Fitness and wellness products
23
Food and beverages
23
What influences your decision to buy a product on social media?
Reviews and ratings
51
Discounts or special promotions
48
Unique products
40
Convenience
38
Friends’ or family recommendations
36
Brand reputation
35
Influencer or celebrity recommendations
22