Share of U.S. Total Annual TV/Video Ad Spend

Source: IAB/Guideline “2024 Digital Video Ad Spend & Strategy Report,” April 2024; note: estimates from Guideline; *includes CTV, social video, online video; CTV includes premium ad-supported digital video content via any internet-capable device (e.g., smart TV, may include inventory distributed on mobile or desktop); social video includes short-form video shared on social platforms, including TikTok, Instagram, Facebook, Snap, Twitter, YouTube, others; online video includes short-form video from web/app-based publishers