Percentage of companies with a CMO role or equivalent, by business type.
| 1 | Financial services and insurance | 91% |
|---|---|---|
| 2 | Utilities and telecommunications | 88% |
| 3 | Retail and wholesale | 86% |
| 4 | High-tech manufacturing | 79% |
| 5 | Media, entertainment,leisure and hospitality | 69% |
| 6 | Healthcare | 65% |
| 7 | Business services and transportation | 55% |
| 8 | Primary goods manufacturing and pharma | 44% |
| 9 | Energy and mining | 21% |