Comparing multiple sponsorships for single brands

Several brands have official deals with multiple properties. Here is a look at how some of these relationships compared in fan recogniton success in the most recent Marketcast survey.

Brand	Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)
Property (first year of partnership)	NFL (1988-2001, 2011-present)
% of the fans of each specific league who identified the brand as an official sponsor	53% 53%

Brand	Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)
Property (first year of partnership)	MLB (1980)
% of the fans of each specific league who identified the brand as an official sponsor	48% 48%

Brand	Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)
Property (first year of partnership)	NASCAR (1988-2007, 2018-present)
% of the fans of each specific league who identified the brand as an official sponsor	48% 48%

Brand	Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)
Property (first year of partnership)	NBA (1998)
% of the fans of each specific league who identified the brand as an official sponsor	43% 43%

Brand	Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)
Property (first year of partnership)	PGA Tour (1994)
% of the fans of each specific league who identified the brand as an official sponsor	36% 36%

Brand	Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)
Property (first year of partnership)	NHL (1994-2011, 2019-present)
% of the fans of each specific league who identified the brand as an official sponsor	28% 28%

Brand	AT&T Wireless
Property (first year of partnership)	NCAA (2001)
% of the fans of each specific league who identified the brand as an official sponsor	41% 41%

Brand	AT&T Wireless
Property (first year of partnership)	MLS (1996-2000, 2009-present)
% of the fans of each specific league who identified the brand as an official sponsor	34% 34%

Brand	AT&T Wireless
Property (first year of partnership)	NBA (2019)
% of the fans of each specific league who identified the brand as an official sponsor	26% 26%

Brand	Bridgestone
Property (first year of partnership)	PGA Tour (2005)
% of the fans of each specific league who identified the brand as an official sponsor	31% 31%

Brand	Bridgestone
Property (first year of partnership)	NHL (2007)
% of the fans of each specific league who identified the brand as an official sponsor	28% 28%

Brand	Chevrolet
Property (first year of partnership)	NASCAR (2003)
% of the fans of each specific league who identified the brand as an official sponsor	34% 34%

Brand	Chevrolet
Property (first year of partnership)	MLB (2005)
% of the fans of each specific league who identified the brand as an official sponsor	31% 31%

Brand	Coca-Cola
Property (first year of partnership)	NASCAR (1998)
% of the fans of each specific league who identified the brand as an official sponsor	62% 62%

Brand	Coca-Cola
Property (first year of partnership)	PGA Tour (2002)
% of the fans of each specific league who identified the brand as an official sponsor	44% 44%

Brand	Coca-Cola
Property (first year of partnership)	MLS (2015)
% of the fans of each specific league who identified the brand as an official sponsor	37% 37%

Brand	Coca-Cola
Property (first year of partnership)	NCAA (2002)
% of the fans of each specific league who identified the brand as an official sponsor	32% 32%

Brand	Coca-Cola
Property (first year of partnership)	MLB (2017)
% of the fans of each specific league who identified the brand as an official sponsor	31% 31%

Brand	Gatorade
Property (first year of partnership)	NBA (1984)
% of the fans of each specific league who identified the brand as an official sponsor	57% 57%

Brand	Gatorade
Property (first year of partnership)	NFL (1983)
% of the fans of each specific league who identified the brand as an official sponsor	47% 47%

Brand	Gatorade
Property (first year of partnership)	MLB (1990)
% of the fans of each specific league who identified the brand as an official sponsor	37% 37%

Brand	Gatorade
Property (first year of partnership)	NHL (2006)
% of the fans of each specific league who identified the brand as an official sponsor	29% 29%

Brand	Geico
Property (first year of partnership)	NASCAR (2019)
% of the fans of each specific league who identified the brand as an official sponsor	36% 36%

Brand	Geico
Property (first year of partnership)	MLB (2018)
% of the fans of each specific league who identified the brand as an official sponsor	30% 30%

Brand	Geico
Property (first year of partnership)	NHL# (2010)
% of the fans of each specific league who identified the brand as an official sponsor	27% 27%

Brand	MasterCard
Property (first year of partnership)	PGA Tour (1995)
% of the fans of each specific league who identified the brand as an official sponsor	32% 32%

Brand	MasterCard
Property (first year of partnership)	MLB (1997)
% of the fans of each specific league who identified the brand as an official sponsor	30% 30%

Brand	PepsiCo (Pepsi / Mountain Dew)
Property (first year of partnership)	NFL (2002)
% of the fans of each specific league who identified the brand as an official sponsor	40% 40%

Brand	PepsiCo (Pepsi / Mountain Dew)
Property (first year of partnership)	NHL (2006)
% of the fans of each specific league who identified the brand as an official sponsor	35% 35%

Brand	PepsiCo (Pepsi / Mountain Dew)
Property (first year of partnership)	NBA (2015)
% of the fans of each specific league who identified the brand as an official sponsor	19% 19%

Brand	PepsiCo (Pepsi / Mountain Dew)
Property (first year of partnership)	NBA (2015)
% of the fans of each specific league who identified the brand as an official sponsor	8% 8%

Brand	Taco Bell
Property (first year of partnership)	MLB (2004)
% of the fans of each specific league who identified the brand as an official sponsor	23% 23%

Brand	Taco Bell
Property (first year of partnership)	NBA (2009)
% of the fans of each specific league who identified the brand as an official sponsor	14% 14%

Brand	Property (first year of partnership)	% of the fans of each specific league who identified the brand as an official sponsor
Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)	NFL (1988-2001, 2011-present)	53% 53%
Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)	MLB (1980)	48% 48%
Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)	NASCAR (1988-2007, 2018-present)	48% 48%
Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)	NBA (1998)	43% 43%
Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)	PGA Tour (1994)	36% 36%
Anheuser-Busch (Bud Light / Budweiser / Busch / Michelob Ultra)	NHL (1994-2011, 2019-present)	28% 28%
AT&T Wireless	NCAA (2001)	41% 41%
AT&T Wireless	MLS (1996-2000, 2009-present)	34% 34%
AT&T Wireless	NBA (2019)	26% 26%
Bridgestone	PGA Tour (2005)	31% 31%
Bridgestone	NHL (2007)	28% 28%
Chevrolet	NASCAR (2003)	34% 34%
Chevrolet	MLB (2005)	31% 31%
Coca-Cola	NASCAR (1998)	62% 62%
Coca-Cola	PGA Tour (2002)	44% 44%
Coca-Cola	MLS (2015)	37% 37%
Coca-Cola	NCAA (2002)	32% 32%
Coca-Cola	MLB (2017)	31% 31%
Gatorade	NBA (1984)	57% 57%
Gatorade	NFL (1983)	47% 47%
Gatorade	MLB (1990)	37% 37%
Gatorade	NHL (2006)	29% 29%
Geico	NASCAR (2019)	36% 36%
Geico	MLB (2018)	30% 30%
Geico	NHL# (2010)	27% 27%
MasterCard	PGA Tour (1995)	32% 32%
MasterCard	MLB (1997)	30% 30%
PepsiCo (Pepsi / Mountain Dew)	NFL (2002)	40% 40%
PepsiCo (Pepsi / Mountain Dew)	NHL (2006)	35% 35%
PepsiCo (Pepsi / Mountain Dew)	NBA (2015)	19% 19%
PepsiCo (Pepsi / Mountain Dew)	NBA (2015)	8% 8%
Taco Bell	MLB (2004)	23% 23%
Taco Bell	NBA (2009)	14% 14%