Respondents were shown the following explanation before answering this question:
"In case you were not aware, the Advertising Standards Agency (ASA) made a ruling this week to ban this advert. The ASA ruled that Nationwide's advertising was "misleading" on the basis that it suggested Nationwide was not closing or planning to close any bank branches unlike its competitors. The reality is that Nationwide has closed branches in 2023 and has only made a commitment to not close any more branches until 2028."