Giving up Facebook or Instagram? Most people didn't switch to another social network

Share of reduced social media time reallocated to personal social networks (PSN), other screen activities, and offline activities.

Notes: The FTC narrowly defined "Personal Social Networks" (PSN) as online platforms that allow users to connect and interact with their specific friends, family, and personal connections in a shared social space. These include Facebook (Meta), Instagram (Meta), Snapchat (Snap Inc.), MeWe, and WhatsApp. The FTC specifically excluded platforms focused on content broadcasting rather than personal connections, like TikTok, YouTube, X (formerly Twitter), Reddit, Pinterest, and Discord.
Chart: Monday Morning EconomistSource: Goodman et al. (2026) | Table 3Created with Datawrapper