Impact of 'finfluencers'/social media on investment apps and decisions selected by Australians who consult social media

Investing apps/platforms: Has social media content/content created by ‘finfluencers’ ever influenced what investing apps and platforms you use? Please select the option that best applies.
Investment decisions: Has social media content/content created by ‘finfluencers’ ever influenced what you invest in? Please select the option that best applies.

Note: Among Australian investment app users who follow 'finfluencers' / social media content on investing for research and learning.

YouGov 2022
Source: YouGov RealTime Omnibus: Mar 2022 Embed