| 1 |  | Win AFL and AFLW premierships by 2027. |
|---|
| 2 |  | Great people and culture incorporating diversity, inclusivity and equality, strong leadership. |
|---|
| 3 |  | Membership, attendance growth and customer centricity, aiming for 125,000 members and an average of 55,000 for home game attendance by 2027. |
|---|
| 4 |  | Sustainable commercial growth and philanthropic ambition. |
|---|
| 5 |  | Financial sustainability, quality infrastructure, effective governance and environmental sustainability. |
|---|
| 6 |  | Effective club communications with its people, communities and stakeholders. |
|---|
| 7 |  | Develop and deliver authentic and aligned community programs. |
|---|
