Figure 4.7: More people in Brazil and India rely on social media metrics to decide what to trust

Percentage who say each of the following are important or very important for deciding whether they can trust information on online platforms.

Q48. Thinking generally, how important, or not, are each of the following in helping you decide whether you can trust information you see on online platforms? Base: Brazil = 1,819, India = 1,400, UK = 2,206, US = 2,116. Note: Includes respondents who said each was 'very important' or 'fairly important' . For Brazil and India, we excluded respondents who do not have internet access at home or on their mobile phones.

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Reuters