Reasons Consumers Aren't Interested in Purchasing Apple Vision Pro Headset

June ’23
February ’24
Price/too expensive
67%
66%
Can use phone, TV or laptop for same tasks
29%
21%
Not aware of its capabilities
21%
22%
Uncomfortable to wear for long periods
19%
15%
Feelings of isolation from those around me
16%
10%
Concern about nausea/motion sickness
14%
14%
Not enough content available
13%
12%
None of the above/I'm interested in purchasing one
13%
15%
Lack of spatial awareness
10%
9%
Source: VARIETY INTELLIGENCE PLATFORM VIA CIVICSCIENCE “APPLE VISION PRO STUDY”; NOTE: FIELDED ONLINE JAN. 25-FEB. 5, 2024 (N=1,069), AND JUNE 21-26, 2023 (N=918); WEIGHTED TO U.S. CENSUS; respondents chose all that applied