Iceland shows uptick in Ad Awareness and Consideration scores amid change to new tagline ‘That’s why we go to Iceland’

Showing Consideration, Ad Awareness and Buzz scores for Iceland's with a 2-week moving average

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Consideration: When you are in the market next to purchase groceries, from which of the following would you consider buying? (Delivered as %)

Ad Awareness: Which of the following brands have you seen an advertisement in the past two weeks? (Delivered as %)

Buzz: Over the past two weeks, which of the following restaurant chains have you heard something positive about (whether in the news, through advertising, or talking to friends and family)? Now which of the following have you heard something negative about over the past two weeks? (Delivered as a net score)